The verification rails
for local commerce.

Local businesses — salons, restaurants, fitness studios, dentists, contractors — spend over $200 billion a year on Google, Meta, and platform ads. They get impressions, clicks, and vague reports. They do not get an honest answer to the only question that matters: did this spend bring more customers through the door?

So the market is broken in two directions. Cautious owners underspend because they don't trust the channel. Aggressive owners overspend and burn cash. Neither has any way to know. The whole channel runs on faith.

We run local campaigns that pair neighborhood creators with Sparkor, our geo-fenced ad engine that boosts a creator's post to nearby locals and delivers most of the reach. The resulting lift is estimated against a baseline using whatever signals the business chooses to share — at minimum, public baseline data, which is enough to produce a confidence-scored lift estimate. On-site sensor, POS access, and delivery feed are strongly recommended: they tighten the estimate and prevent disputes when the lift is small or noisy. Businesses operating on baseline alone accept a small premium that covers that dispute risk. Every verified visit is cryptographically signed and hash-anchored — tamper-evident regardless of signal mix.

The business pays us a percentage of the revenue from the incremental customers we drive, and our fee steps down as verified lift falls — so we earn our full share only when the result is real. No impressions billed. No clicks. Just measured lift.

This is the unlock. Marketing spend stops being a fear-based decision and becomes a clean ROI calculation. Owners become willing to spend more because spend is tied to confidence-scored, verified lift rather than impressions. Creators get paid for performance they can demonstrate. We only win when our customers win.

Every signed visit is a verifiable fact about that business: foot traffic patterns, transaction sizes, repeat customer rates, peak hours, service durations. Across thousands of businesses, this becomes one of the most accurate ground-truth datasets of local commerce. The dataset compounds with every campaign. It is not scrapeable, not gameable, and not reproducible without our network.

Every major LLM today is guessing at local. ChatGPT, Gemini, Perplexity — when a user asks “who's the best near me?”, they stitch together gamed reviews and stale web data. Within a few years they will need a verifiable source to answer honestly. VerifyLocal is building to be that source. The pay-for-performance business funds the network. The dataset compounds underneath it. The API endpoint is the long-term moat.

Six-person full-time team — operators and engineers — building from Milford, CT. Pre-Series A, raising a bridge round to set up a strong Series A.